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Pre-test-market evaluation of...
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Urban, Glen L.
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ECONIS (ZBW)
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Strategic marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503400
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Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
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Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749150
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4
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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5
Preference and perception measures in new product development: An exposition and review
Silk, Alvin J.
- In:
Market segmentation : concepts and applications
,
(pp. 206-224)
.
1972
Persistent link: https://www.econbiz.de/10003680541
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Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency
Silk, Alvin J.
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2011
Persistent link: https://www.econbiz.de/10009704042
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7
Preference and perception measures in new product development : an exposition and review
Silk, Alvin J.
- In:
Industrial management review : IMR
11
(
1969
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10002828950
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What is marketing?
Silk, Alvin J.
-
2006
Persistent link: https://www.econbiz.de/10004875820
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9
Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
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Allocating ad budgets geographically
Urban, Glen L.
- In:
Journal of advertising research
15
(
1975
)
6
,
pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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