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Marketing management
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Shankar, Venkatesh
162
Varadarajan, Rajan
87
Yadav, Manjit S.
48
Pan, Xing
14
Ratchford, Brian T.
14
Berry, Leonard L.
10
Sheth, Jagdish N.
9
Bolton, Ruth N.
8
Dotzel, Thomas
8
Narang, Unnati
8
Kushwaha, Tarun
7
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Azar, Pablo
5
Fuller, Matthew
5
Lilien, Gary L.
5
Sorescu, Alina
5
Ailawadi, Kusum L.
4
Bayus, Barry L.
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Carpenter, Gregory S.
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Donthu, Naveen
4
Gauri, Dinesh K.
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Hunt, Shelby D.
4
Jaworski, Bernard J.
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Pavlou, Paul A.
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Prabhu, Jaideep C.
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Rizley, Ross
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Sultan, Fareena
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Bezawada, Ram
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Chandy, Rajesh K.
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Gupta, Pranjal
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Hanson, Nicole
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Inman, J. Jeffrey
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Liu, Yan
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Meyer, Jeffrey
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American Marketing Association
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Journal of retailing
23
Journal of the Academy of Marketing Science
22
MSI reports : working paper series
15
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12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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AMS review : official publication of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
7
Journal of business research : JBR
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Legends in marketing
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Handbook of marketing strategy
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Harvard-Business-Manager : das Wissen der Besten
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Report / Marketing Science Institute
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Handbook of business-to-business marketing
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Handbook of research in international marketing
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Journal of Business Research
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Journal of macromarketing
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Marketing theory and applications
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Retailing in the 21st century : current and future trends
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The Routledge companion to strategic marketing
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Advances in applied microeconomics : a research annual
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Business Horizons
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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7
BASE
5
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31
Reimagining marketing doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
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32
AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
Saved in:
33
Making emerging phenomena a research priority
Yadav, Manjit S.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 361-365
Persistent link: https://www.econbiz.de/10011879687
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34
Disciplinary memory and theory development
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
Saved in:
35
Outsourcing : think more expansively
Varadarajan, Rajan
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1165-1172
Persistent link: https://www.econbiz.de/10003897454
Saved in:
36
Musings on the need for reform in marketing
Varadarajan, Rajan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 270-281)
.
2006
Persistent link: https://www.econbiz.de/10003430352
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37
Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
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38
Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
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39
Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Varadarajan, Rajan
- In:
Business horizons
52
(
2009
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003859103
Saved in:
40
B2B relationship underpinnings of outsourcing
Varadarajan, Rajan
- In:
Handbook of business-to-business marketing
,
(pp. 400-414)
.
2012
Persistent link: https://www.econbiz.de/10009500137
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