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Marketing management
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Shankar, Venkatesh
162
Varadarajan, Rajan
87
Yadav, Manjit S.
48
Pan, Xing
14
Ratchford, Brian T.
14
Berry, Leonard L.
10
Sheth, Jagdish N.
9
Bolton, Ruth N.
8
Dotzel, Thomas
8
Narang, Unnati
8
Kushwaha, Tarun
7
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Azar, Pablo
5
Fuller, Matthew
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Lilien, Gary L.
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Sorescu, Alina
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Ailawadi, Kusum L.
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Bayus, Barry L.
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Carpenter, Gregory S.
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Donthu, Naveen
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Gauri, Dinesh K.
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Hunt, Shelby D.
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Jaworski, Bernard J.
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Pavlou, Paul A.
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Prabhu, Jaideep C.
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Rizley, Ross
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Sultan, Fareena
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Meyer, Jeffrey
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American Marketing Association
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Journal of retailing
23
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MSI reports : working paper series
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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7
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Legends in marketing
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Handbook of research in international marketing
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Marketing theory and applications
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Retailing in the 21st century : current and future trends
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The Routledge companion to strategic marketing
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Advances in applied microeconomics : a research annual
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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BASE
5
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61
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh
- In:
Handbook of marketing decision models
,
(pp. 469-498)
.
2008
Persistent link: https://www.econbiz.de/10003755289
Saved in:
62
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
63
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
Saved in:
64
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
65
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
Saved in:
66
Marketing strategy and firm value
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 415-439)
.
2012
Persistent link: https://www.econbiz.de/10009530838
Saved in:
67
Mobile marketing strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 217-230)
.
2012
Persistent link: https://www.econbiz.de/10009530859
Saved in:
68
Marketing resource allocation strategy
Shankar, Venkatesh
- In:
Handbook of marketing strategy
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009530865
Saved in:
69
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
70
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
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