Narrow search
Showing 91 - 100 of 726
Cover Image
PREP : a new copytesting system
Dunn, Theodore F.; Ziff, Ruth - In: Journal of advertising research 14 (1974) 5, pp. 53-59
Persistent link: https://www.econbiz.de/10002101472
Cover Image
An experimental evaluation of the Federal Trade Commission's corrective advertising remedy
Dyer, Robert Frederick - 1972
Persistent link: https://www.econbiz.de/10002104410
Cover Image
Practical media models, what must they look like?
Moran, William T. - In: Readings in marketing : the qualitative and …, (pp. 377-395). 1967
Persistent link: https://www.econbiz.de/10002509486
Cover Image
Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios
Farris, Paul William - 1976
Persistent link: https://www.econbiz.de/10002136559
Cover Image
Advertising and youth : Two studies
Ward, Scott - In: Sloan management review 14 (1972/73) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10002968677
Cover Image
Advertising response functions and media planning
Webb, M. H. J. - In: Operational research quarterly : OR 19 (1968) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10002970276
Cover Image
Neue Methoden der Werbeforschung
Hummer, Wolfgang; Nowak, Horst - In: Jahrbuch der Absatz- und Verbrauchsforschung 10 (1964) 4, pp. 318-331
Persistent link: https://www.econbiz.de/10003051472
Cover Image
Mediaplanung' 71 im alten Trott?
Jahn, Karl - In: Absatzwirtschaft 13 (1970) 15/16, pp. 9-10
Persistent link: https://www.econbiz.de/10003057306
Cover Image
ARF analysis of Selective and mass markets and the media reaching them, 1964
1965
Persistent link: https://www.econbiz.de/10003030976
Cover Image
Reactions to Black and White models
Orpen, Christopher - In: Journal of advertising research 15 (1975) 5, pp. 75-79
Persistent link: https://www.econbiz.de/10002592451