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MUMP, Multidimensional Unfoldi...
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ECONIS (ZBW)
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81
EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources
Srinivasan, V.
;
Park, Chan Su
;
Chang, Dae Ryun
-
2001
Persistent link: https://www.econbiz.de/10001624168
Saved in:
82
A full employment model of a regional economy of India, with an empirical analysis of Bangalore district
Dhar, Ranajit
;
Rao, M. Rammohar
;
Srinivasan, V.
- In:
Indian journal of regional science
11
(
1979
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002060310
Saved in:
83
Determining sample size for pretesting comparative effectiveness of advertising copies
Dalal, Siddhartha R.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1977
)
12
,
pp. 1284-1289
Persistent link: https://www.econbiz.de/10002047553
Saved in:
84
The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
36
(
1990
)
3
,
pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
Saved in:
85
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
86
A simultaneous approach to market segmentation and market structuring
Grover, Rajiv
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
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87
The multiregion dynamic capacity expansion problem : an improved heuristic
Fong, Chan-onn
- In:
Management science : journal of the Institute for …
32
(
1986
)
9
,
pp. 1140-1152
Persistent link: https://www.econbiz.de/10001017669
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88
A multiattribute model of the timing of buyers' upgrading to improved versions of high technology products
Kim, Sang-hoon
(
contributor
);
Srinivasan, V.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001680789
Saved in:
89
Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
Saved in:
90
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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