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Systematic market planning in direct-response advertising
Mockler, Robert J. - In: Business perspectives : quarterly journal of the … 3 (1966) 1, pp. 25-28
Persistent link: https://www.econbiz.de/10002495607
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International advertising principles and strategies
Miracle, Gordon E. - In: MSU business topics 16 (1968) 4, pp. 29-36
Persistent link: https://www.econbiz.de/10002498861
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A method of measuring the productivity of advertising
Miracle, Gordon Eldon - 1962
Persistent link: https://www.econbiz.de/10002498917
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Organization for international advertising
Miracle, Gordon E. - In: World marketing : a multinational approach, (pp. 123-140). 1967
Persistent link: https://www.econbiz.de/10002498951
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The creative aspects of advertising
Gross, Irwin - In: Sloan management review 14 (1972/73) 1, pp. 83-109
Persistent link: https://www.econbiz.de/10002540717
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Some implications of retail level bartering
Nickels, William G.; Zabriskie, Noel B. - In: Journal of retailing 47 (1971) 1, pp. 63-69,96
Persistent link: https://www.econbiz.de/10002571879
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A simultaneous equation analysis of advertising, concentration and profitability
Pagoulatos, Emilio; Sorensen, Robert - In: Southern economic journal 47 (1981) 3, pp. 728-741
Persistent link: https://www.econbiz.de/10002617186
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Economies of scale in advertising beer and cigarettes
Peles, Yoram - In: The journal of business : B 44 (1971) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
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A comment on television network price discrimination
Peterman, John L.; Carney, Michael - In: The journal of business : B 51 (1978) 2, pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
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Differences between the levels of spot and network television advertising rates
Peterman, John L. - In: The journal of business : B 52 (1979) 4, pp. 549-561
Persistent link: https://www.econbiz.de/10002632459