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41
A meta-analysis into multiscreening and
advertising
effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.
;
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
Saved in:
42
The emergence of Generation Z and its impact in
advertising
: long-term implications for media planning and creative development
Southgate, Duncan
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
Saved in:
43
How related multiscreening could positively affect
advertising
outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
44
Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Broberg, Oskar
;
Gianneschi, Marcus
;
Jonsson, Sverker
-
2016
-
Första upplagan, första tryckningen
Persistent link: https://www.econbiz.de/10011927077
Saved in:
45
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
46
Spending
advertising
money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
47
Advertising
media
Brennen, Ed
-
1951
Persistent link: https://www.econbiz.de/10001950197
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48
The saxophone in
advertising
Eggert, Axel
;
Vockeroth, Melanie
-
2003
Persistent link: https://www.econbiz.de/10001801771
Saved in:
49
Local
advertising
decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
50
Stumme Verkäufer : Erfolgsstrategien für den Einsatz von Werbemitteln
Carson, Mitch
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796694
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