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Spiro, Rossan L.; Perreault jr., William D. - In: Journal of business research : JBR 6 (1978) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10002882695

Spiro, Rossan L. - In: Views of marketing : a reader, (pp. 221-229). 1979

Persistent link: https://www.econbiz.de/10002882782

Crask, Melvin R.; Perreault jr., William D. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 60-68

Persistent link: https://www.econbiz.de/10002037237

Darden, William R.; Perreault jr., William D. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 259-271

Persistent link: https://www.econbiz.de/10002046050

Darden, William R.; Perreault jr., William D. - In: Patronage behavior and retail management, (pp. 409-426). 1983

Persistent link: https://www.econbiz.de/10002046087

Darden, William R.; Perreault jr., William D.; … - In: Review of business and economic research : RBER ; a … 11 (1975/76) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10002046317

Cavinato, Joseph L.; Perreault jr., William D. - In: Journal of purchasing and materials management 12 (1976) 2, pp. 13-19

Persistent link: https://www.econbiz.de/10001985108

Perreault jr., William D.; Young, Forrest W. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10002624567

Perreault jr., William D. - In: Journal of business research : JBR 7 (1979) 2, pp. 151-173

Persistent link: https://www.econbiz.de/10002624578

Perreault jr., William D.; uss, Frederick A.R - In: MSU business topics 22 (1974) 3, pp. 37-45

Persistent link: https://www.econbiz.de/10002624589