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What the DM should know about product flow
Smykay, Edward W.; Mossman, Frank H. - In: Marketing logistics: perspectives and viewpoints, (pp. 135-137). 1967
Persistent link: https://www.econbiz.de/10002838875
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Franchising and business independence
Handler, Milton - In: The economics of antitrust : competition and monopoly, (pp. 145-156). 1968
Persistent link: https://www.econbiz.de/10002606573
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Product selection and space allocation in supermarkets
Hansen, Pierre; Heinsbroek, Hans - In: European journal of operational research : EJOR 3 (1979) 6, pp. 474-484
Persistent link: https://www.econbiz.de/10002607939
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Advertising : the marketing approach
Paine, Michael C. - 1968
Persistent link: https://www.econbiz.de/10002613856
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Computers: the marketing laboratory
Starr, Martin Kenneth - In: Models, measurement and marketing : a special project …, (pp. 57-81). 1965
Persistent link: https://www.econbiz.de/10002881912
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Effective allocation of sales resources
Stryker, Charles W. - In: Interfaces : the INFORMS journal on the practice of … 8 (1978) 4, pp. 1-10
Persistent link: https://www.econbiz.de/10002882461
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Influence use by industrial salesman : influence-strategy mixes and situational determinants
Spiro, Rossan L.; Perreault jr., William D. - In: The journal of business : B 52 (1979) 3, pp. 435-455
Persistent link: https://www.econbiz.de/10002882762
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Consumer product warranties
McGuire, E. Patrick (contributor) - 1975
Persistent link: https://www.econbiz.de/10003094403
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Shoul the sales presentation be "fresh or "canned"?
Jolson, Marvin A. - In: Business horizons 16 (1973) 5, pp. 81-88
Persistent link: https://www.econbiz.de/10003591729
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Psychologie und Technik des Verkaufsgesprächs
Wage, Jan L. - 1969 - 2. Aufl.
Persistent link: https://www.econbiz.de/10014452176