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Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.; Slatter, Stuart St. P. - 1977
Persistent link: https://www.econbiz.de/10000001252
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Productivity in marketing
Bucklin, Louis P.; Bucklin, Louis Pierre - 1978
Persistent link: https://www.econbiz.de/10000558998
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The CIM handbook of strategic marketing
Egan, Colin (contributor) - 1997
Persistent link: https://www.econbiz.de/10000630072
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Creating competitive markets : the politics of market design
Landy, Marc K.; Levin, Martin A. - In: Creating competitive markets : the politics of …, (pp. 1-22). 2007
Persistent link: https://www.econbiz.de/10003599539
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Marketing logics for competitive advantage?
Tollin, Karin; Jones, Richard - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013
Persistent link: https://www.econbiz.de/10009793455
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Hearing the voice of the market : competitive advantage through creative use of market information
Barabba, Vincent P. - 1991
Persistent link: https://www.econbiz.de/10011519625
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Project marketing : beyond competitive bidding
Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002
Persistent link: https://www.econbiz.de/10001631357
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Advertising, competition, and market share instability
Eckard, Edwin W. - In: The journal of business : B 60 (1987) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10001037642