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The role of marketing research...
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Economic policy
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AGMS: Aggregate Marketing System
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Wilkie, William L.
55
Moore, Elizabeth S.
15
Gardner, David M.
14
Gundlach, Gregory T.
10
Mela, Carl F.
5
Gardner, David Morgan
4
Murphy, Patrick E.
4
Sheth, Jagdish N.
3
Bradford, Kevin D.
2
Farris, Paul W.
2
Johnson, Frank
2
Lee, Moonkyu
2
Shultz, Clifford J.
2
Wilkinson, Ian
2
Zaltman, Gerald
2
Andaleeb, Syed S.
1
Andreasen, Alan R.
1
Brown, Stephen W.
1
Coupey, Eloise
1
Cox jr., James E.
1
Desrochers, Debra M.
1
Dickson, Peter R.
1
Garrett, Dennis E.
1
Holbrook, Morris B.
1
Jung, Kwon
1
Kerin, Roger A.
1
Kim, Jin H.
1
Kotler, Philip
1
Levy, Sidney J.
1
Lutz, Richard J.
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Macinnis, Deborah J.
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Mcalister, Leigh
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Moore-Shay, Elizabeth
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Moore-Shay, Elizabeth S.
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Peat, Nancy C.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of marketing
6
Journal of macromarketing
3
Economic development and cultural change
2
Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Marketing Science
2
Marketing and the common good : essays from Notre Dame on societal impact
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
AMS review : official publication of the Academy of Marketing Science
1
Business Horizons
1
Business horizons
1
Consumer behavior : contemporary research in action
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Does marketing need reform? : fresh perspectives on the future
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Faculty Working Papers, College of Commerce and Business Administration, University of Illinois
1
Handbook of marketing
1
History of marketing thought ; Volume 1
1
Journal of Historical Research in Marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Legends in consumer behavior
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 1
1
Marketing and the quality of life
1
Operations research, Management science : OR MS ; the international literature digest
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
The Sage handbook of advertising
1
Working series in marketing research
1
Zeitschrift für Verbraucherpolitik : ZVP
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ECONIS (ZBW)
44
OLC EcoSci
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RePEc
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BASE
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1
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Can Bales' interaction process analysis be used to explore consumer behavior?
Gardner, David M.
- In:
Consumer behavior : contemporary research in action
,
(pp. 258-266)
.
1971
Persistent link: https://www.econbiz.de/10002398462
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2
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
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3
An experimental investigation of the price/quality relationship
Gardner, David M.
- In:
Journal of retailing
46
(
1970
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
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4
The package, legislation, and the shopper : customer behavior should determine regulations
Gardner, David M.
- In:
Business horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10002398521
Saved in:
5
The role of price in consumer choice
Gardner, David M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 415-433)
.
1977
Persistent link: https://www.econbiz.de/10002398556
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6
Can deceptive advertising be measured?
Gardner, David M.
-
1973
Persistent link: https://www.econbiz.de/10004445609
Saved in:
7
The world of marketing thought : where are we heading?
Wilkie, William L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 239-247)
.
2006
Persistent link: https://www.econbiz.de/10003430344
Saved in:
8
My memorable experiences as a marketing academic at the Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 194-201
Persistent link: https://www.econbiz.de/10010439120
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9
Special section commemorating the 100th anniversary of the US Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 188-190
Persistent link: https://www.econbiz.de/10010439125
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10
Consumer information processing : issues for public policy makers
Wilkie, William L.
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 88-117)
.
1978
Persistent link: https://www.econbiz.de/10003001478
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