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Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture
Douglas, Susan P.; Craig, C.Samuel; Nijssen, Edwin J. - In: Journal of international marketing 9 (2001) 2, pp. 97
Persistent link: https://www.econbiz.de/10007238875
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Configural Advantage in Global Markets
Craig, C.Samuel; Douglas, Susan P. - In: Journal of international marketing 8 (2000) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10007243177
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Global Portfolio Planning and Market Interconnectedness
Douglas, Susan P.; Craig, C.Samuel - In: Journal of international marketing 4 (1996) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10007253045
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Beyond national culture: implications of cultural dynamics for consumer research
Craig, C.Samuel; Douglas, Susan P. - In: International marketing review 23 (2006) 3, pp. 322
Persistent link: https://www.econbiz.de/10007260287
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Beyond national culture: implications of cultural dynamics for consumer research
Craig, C.Samuel; Douglas, Susan P. - In: International marketing review 23 (2006) 2-3, pp. 322
Persistent link: https://www.econbiz.de/10007264334
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On Improving the Conceptual Foundations of International Marketing Research
Douglas, Susan P.; Craig, C.Samuel - In: Journal of international marketing 14 (2006) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10007225592
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Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets
Craig, C.Samuel; Greene, William H.; Douglas, Susan P. - In: Journal of international marketing 13 (2005) 4, pp. 80-103
Persistent link: https://www.econbiz.de/10007226844
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Consumer World-Mindedness, Social-Mindedness, and Store Image
Nijssen, Edwin J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10008093658
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The role of context in assessing international marketing opportunities
Douglas, Susan P.; Craig, C. Samuel - In: International marketing review 28 (2011) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10008995507
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Assessing cross-cultural marketing theory and research: A commentary essay
Craig, C. Samuel; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-628
Persistent link: https://www.econbiz.de/10008884431