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Challenging the mental models of marketing
Wind, Yoram - In: Does marketing need reform? : fresh perspectives on the …, (pp. 91-104). 2006
Persistent link: https://www.econbiz.de/10003430111
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Marketing applications of the analytic hierarchy process
Wind, Yoram; Saaty, Thomas L. - In: Management science : journal of the Institute for … 26 (1980) 7, pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
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Portfolios für Produkte und Geschäftsbereiche
Wind, Yoram; Mahajan, Vijay - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1984) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10003623124
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Conjoint analysis of price premiums for hotel amenities
Goldberg, Stephen M.; Green, Paul E.; Wind, Yoram - In: The journal of business : B 57 (1984) 1/2, pp. 111-138
Persistent link: https://www.econbiz.de/10003707835
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Conjoint analysis price premiums for hotel amenties
Goldberg, Stephen M.; Green, Paul E.; Wind, Yoram - In: The journal of business : B 57 (1984) 1/2, pp. 111-138
Persistent link: https://www.econbiz.de/10003563382
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400
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Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.; Wind, Yoram - In: Evolution of innovation management : trends in an …, (pp. 1-31). 2013
Persistent link: https://www.econbiz.de/10009705707
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117