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Marketing performance : a conc...
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Wind, Yoram
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15
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ECONIS (ZBW)
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14
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71
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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72
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
73
International marketing research
Douglas, Susan P.
;
Craig, C. S.
-
1983
Persistent link: https://www.econbiz.de/10004087264
Saved in:
74
International marketing research
Craig, Charles Samuel
;
Douglas, Susan P.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004001268
Saved in:
75
Global marketing strategy
Douglas, Susan P.
;
Craig, Charles Samuel
-
1995
-
International ed.
Persistent link: https://www.econbiz.de/10004243375
Saved in:
76
On the use of "borrowed" scales in cross-national research: A cautionary note
Douglas, Susan P.
;
Nijssen, Edwin J.
- In:
International marketing review
20
(
2003
)
6
,
pp. 621-642
Persistent link: https://www.econbiz.de/10006251181
Saved in:
77
Responding to the Challenges of Global Markets: Change, Complexity, Competition and Conscience
Craig, C.Samuel
;
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
31
(
1996
)
4
,
pp. 6-19
Persistent link: https://www.econbiz.de/10007318771
Saved in:
78
Developing Strategies for Global Markets: An Evolutionary Perspective
Craig, C.Samuel
;
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
31
(
1996
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10007326058
Saved in:
79
Examining the animosity model in a country with a high level of foreign trade
Nijssen, Edwin J.
;
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10006166428
Saved in:
80
Book Reviews - Featuring a Special Essay
Douglas, Susan P.
- In:
Journal of marketing
65
(
2001
)
1
,
pp. 103
Persistent link: https://www.econbiz.de/10005952848
Saved in:
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