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Planning product line strategy...
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Wind, Yoram
131
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20
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15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Douglas, Susan P.
8
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6
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5
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5
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4
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3
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3
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3
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3
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3
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3
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2
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ECONIS (ZBW)
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17
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13
RePEc
13
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11
Consumer behavior and normative models
Frank, Ronald E.
;
Howard, Ronald A.
;
Massy, William F.
- In:
Applications of the sciences in marketing management
,
(pp. 33-167)
.
1968
Persistent link: https://www.econbiz.de/10002209872
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12
[Besprechung von:] Claycamp, Henry J.: The composition of consumer savings portfolios. Urbana 1963
Guthrie, Harold W.
- In:
The American economic review
54
(
1964
)
2,1
,
pp. 177-178
Persistent link: https://www.econbiz.de/10002545781
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13
Prediction of new product performance : an analytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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14
Prediction of new-product performance : an anlytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
New-product forecasting : models and applications
,
(pp. 357-369)
.
1981
Persistent link: https://www.econbiz.de/10002007714
Saved in:
15
A theory of market segmentation
Claycamp, Henry J.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 388-394
Persistent link: https://www.econbiz.de/10002007718
Saved in:
16
Simulation techniques in the analysis of marketing strategy
Claycamp, Henry J.
;
Amstutz, Arnold E.
- In:
Applications of the sciences in marketing management
,
(pp. 113-150)
.
1968
Persistent link: https://www.econbiz.de/10003468727
Saved in:
17
Challenging the mental models of marketing
Wind, Yoram
- In:
Financial times handbook of management
,
(pp. 327-335)
.
2004
Persistent link: https://www.econbiz.de/10002755845
Saved in:
18
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
19
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
Saved in:
20
A framework for classifying new-product forecasting models
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 3-42)
.
1981
Persistent link: https://www.econbiz.de/10003012207
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