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The response of sales to adver...
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Seminar on the Business of Advertising <1978, Barcelona>
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Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
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Bankers' magazine
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ECONIS (ZBW)
650
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11
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11
Advertising effectiveness and accounting policy
Abdel-Khalik, A. Rashad
- In:
The accounting review : a publication of the American …
50
(
1975
)
4
,
pp. 657-670
Persistent link: https://www.econbiz.de/10001798112
Saved in:
12
A method of measuring the productivity of advertising
Miracle, Gordon Eldon
-
1962
Persistent link: https://www.econbiz.de/10002498917
Saved in:
13
The intelligent man's guide to sales measures of advertising
Mayer, Martin
-
1965
Persistent link: https://www.econbiz.de/10002446559
Saved in:
14
Advertising and competitive behaviour of selected Australian firms
Metwally, M. M.
- In:
The review of economics and statistics
57
(
1975
)
4
,
pp. 417-427
Persistent link: https://www.econbiz.de/10002475654
Saved in:
15
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
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16
Reklamens kostnader och bestämningsfaktorer. With a summary in English: Advertising costs in Sweden, structure and determinants
Rundfelt, Rolf
-
1973
Persistent link: https://www.econbiz.de/10002022576
Saved in:
17
Mainonnan kustannukset
Ilmonen, Kaj
-
1975
Persistent link: https://www.econbiz.de/10003160193
Saved in:
18
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
Saved in:
19
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
Saved in:
20
Advertising timing strategies, a management science approach
Weinberg, Charles Bernard
-
1970
Persistent link: https://www.econbiz.de/10002985058
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