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Downie, Walter David - 1967

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Doyle, Peter; Fenwick, Ian - In: Journal of marketing research : JMR 12 (1975) 1, pp. 1-6

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Draper, Jean E.; Hansen, Richard W.; Scott, Richard A. - In: Journal of advertising research 10 (1970) 6, pp. 21-24

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Gerth, Ernst - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 20 (1968) 5, pp. 275-290

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Kroeber-Riel, Werner - In: Marketing : neue Ergebnisse aus Forschung und Praxis, (pp. 99-114). 1978

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Kraft, Gerlad; Zwick, Charles J.; Oi, Walter Y. - In: Transportation economics : a conference of the …, (pp. 95-116). 1965

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McAleer, Gordon - In: Journal of marketing 38 (1974) 1, pp. 15-23

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Langhoff, Peter - In: Journal of advertising research 7 (1967) 4, pp. 41-47

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Kernan, Jerome B. - 1970

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