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What one little ad can do
Bogart, Leo; Tolley, B. Stuart; Orenstein, Frank - In: Journal of advertising research 10 (1970) 4, pp. 3-13
Persistent link: https://www.econbiz.de/10001933422
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Regulation of supermarket advertising practices
Boies, David; Verkuil, Paul R. - In: The Georgetown law journal 60 (1972) 5, pp. 1195-1223
Persistent link: https://www.econbiz.de/10001935231
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Advertising management : text and cases
Borden, Neil H.; Marshall, Martin V. - 1959 - Rev. ed.
Persistent link: https://www.econbiz.de/10001937543
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The economic effects of advertising
Borden, Neil H. - In: Issues in American economic history : selected readings, (pp. 425-433). 1964
Persistent link: https://www.econbiz.de/10001937571
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Developing effective advertising for new products
Barnett, Norman L. - In: Journal of advertising research 8 (1968) 4, pp. 13-18
Persistent link: https://www.econbiz.de/10001874997
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Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M. - 1979
Persistent link: https://www.econbiz.de/10001879241
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A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.; Beckwith, Neil E. - 1971
Persistent link: https://www.econbiz.de/10001879414
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A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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Testing distributed lag models of advertising effect
Bass, Frank M.; Clarke, Darral G. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 298-308
Persistent link: https://www.econbiz.de/10001879522
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Optimal adjustments to changes in the price of advertising
Baye, Michael R. - In: The journal of industrial economics 30 (1981) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10001881202