Narrow search
Showing 181 - 190 of 452,032
Cover Image
Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
Cover Image
Barriers to new competition : their character and consequences in manufacturing industries
Bain, Joe Staten - 1962 - 2. print
Persistent link: https://www.econbiz.de/10003731874
Cover Image
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
Cover Image
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
Cover Image
Google and global market search : information signals and knowledge indices
Millar, Carla; Choi, Chong-ju; Millar, Hartley - In: International journal of technology management : IJTM 43 (2008) 1/3, pp. 96-106
Persistent link: https://www.econbiz.de/10003760368
Cover Image
New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
Cover Image
Research methods for subsistence marketplaces
Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish - In: Sustainability challenges and solutions at the base of …, (pp. 243-260). 2008
Persistent link: https://www.econbiz.de/10003765543
Cover Image
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Cover Image
Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379