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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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Online demand under limited consumer search
Kim, Jun B.; Albuquerquez, Paulo; Bronnenberg, Bart J. - 2009 - Rev.
Persistent link: https://www.econbiz.de/10003820035
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Market conditions : a new focus for residential appraisers
Rattermann, Mark R. - In: Appraisal journal 77 (2009) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10003873060
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Ethical decision making : Panama-United States differences in consumer and marketing contexts
Seshadri, Srivatsa; Broekemier, Greg M. - In: Journal of global marketing 22 (2009) 4, pp. 299-311
Persistent link: https://www.econbiz.de/10003899959
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Preface
Solow, Robert M. - In: German economic review 10 (2009) 4, pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
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An "unfolding" latent variable model for likert attitude data : drawing inferences adjusted for response style
Javaras, Kristin N.; Ripley, Brian D. - In: Journal of the American Statistical Association : JASA 102 (2007) 478, pp. 454-463
Persistent link: https://www.econbiz.de/10003490264