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Advertising management and its search for useful images of consumers
Nicosia, Franco M. - In: Advertising and consumer psychology, (pp. 25-56). 1983
Persistent link: https://www.econbiz.de/10002576010
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The persistence of abnormal returns
Jacobsen, Robert - In: Strategic management journal 9 (1988) 5, pp. 415-430
Persistent link: https://www.econbiz.de/10003584500
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High technology and Pacific empire : the California dream revised
Jacobsen, Robert - 1984
Persistent link: https://www.econbiz.de/10003057969
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Of time, activity, and consumer behavior: An essay on findings, interpretations, and needed research
Robinson, John P.; Nicosia, Franco M. - In: Journal of Business Research 22 (1991) 2, pp. 171-186
Persistent link: https://www.econbiz.de/10005462407
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Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie; Jacobsen, Robert - In: MSI reports : working paper series (2004) 1, pp. 129-151
Persistent link: https://www.econbiz.de/10002200400
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Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie; Jacobsen, Robert - In: MSI reports : working paper series (2004) 1, pp. 129-151
Persistent link: https://www.econbiz.de/10009893407