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Is market share all that it's...
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Strategisches Management
27
Marktforschung
23
Marketing
22
Marketingforschung
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Marketingmanagement
22
USA
20
Brand management
17
Markenführung
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Marketing management
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Werbung
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Consumer behaviour
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Brand image
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Internationales Marketing
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Lehrbuch
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Advertising
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Börsenkurs
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Capital income
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Kapitaleinkommen
4
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Verbraucherschutz
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Aaker, David A.
161
Jacobson, Robert
78
Mizik, Natalie
39
Day, George S.
30
Kumar, V.
16
Joachimsthaler, Erich
8
Maisel, Sherman J.
6
Keller, Kevin Lane
5
Myers, John Graham
5
Erickson, Gary
4
Joachimsthaler, Erich A.
4
Hanssens, Dominique M.
3
Leone, Robert P.
3
McLoughlin, Damien
3
Srinivasan, Shuba
3
Aaker, David
2
Batra, Rajeev
2
Bayus, Barry L.
2
Erickson, Gary M.
2
Fornell, Claes
2
Garmaise, Mark J.
2
Hagerty, Michael R.
2
Heeley, Michael B.
2
Ittner, Christopher
2
Kimbrough, Michael D.
2
Larcker, David F.
2
Mascarenhas, Briance
2
Mithas, Sunil
2
Moorman, Christine
2
Morgeson, Forrest V., III.
2
Myers, John G.
2
Obermiller, Carl
2
Shansby, J. Gary
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Stahl, Florian
2
Stöckle, Felix
2
Taylor, Daniel
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Aaker, Jennifer L.
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Akhtar, Omar
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2
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Risk and capital adequacy in commercial banks
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The evolution of brands : from signals of quality to storehouses of trust
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FRBSF Economic Letter
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International marketing ; Vol. V
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ECONIS (ZBW)
124
USB Cologne (EcoSocSci)
45
OLC EcoSci
37
RePEc
22
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4
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Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
contributor
)
-
1978
-
3. ed
Persistent link: https://www.econbiz.de/10000049882
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232
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
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