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Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
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From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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The benefits of similarity between tourist and destination personality
Bekk, Magdalena; Spörrle, Matthias; Kruse, Joachim - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis; Duraipandian, Israel; Sethi, Dhruv - In: Journal of marketing communications 22 (2016) 5, pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.; Saenger, Christina - In: The journal of consumer marketing 34 (2017) 1, pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
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The role of identity and image in shaping management accounting change
Taylor, Lynda C.; Scapens, Robert William - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 1075-1099
Persistent link: https://www.econbiz.de/10011585374