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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Factors affecting political marketing in rural and urban Bangladesh : a multi-dimensional approach
Chowdhury, Tamgid Ahmed; Naheed, Shahneela - In: International journal of business and economics 18 (2019) 1, pp. 97-119
Persistent link: https://www.econbiz.de/10012231695
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The wheel of consumer analysis applied to Colombian entrepreneurs
García Carvajal, Santiago; Kopf, Dennis A. - In: International journal of business and globalisation : IJBG 37 (2024) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10015063813
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Marketing in developing countries
Kinsey, Joanna - 1988
Persistent link: https://www.econbiz.de/10000747243
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Markets and marketing in developing economies
Moyer, Reed (ed.); Hollander, Stanley C. (ed.) - 1968
Persistent link: https://www.econbiz.de/10000569450
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Innovation marketing and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial marketing in developing countries
Saunders, Wallace; Patel, Nilesh - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 589-598). 2007
Persistent link: https://www.econbiz.de/10003677616
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Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy (ed.); Chakrabarti, Ronika (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824965
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Markets and marketing at the bottom of the pyramid
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 17 (2017) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Daouda, Falylath Babah; Ingenbleek, Paulus Theodorus Maria - In: Journal of public policy & marketing 38 (2019) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012534192
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056