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Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
Rosendo-Rios, Veronica; Ghauri, Pervez N.; Zhang, Yingying - In: European journal of international management : EJIM 10 (2016) 6, pp. 647-677
Persistent link: https://www.econbiz.de/10011674153
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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
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Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle; Rajaobelina, Lova; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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"Antecedents" and "postcedents" in relation to satisfaction in Norwegian business relationships
Mysen, Tore; Svensson, Göran; Rindell, Anne; … - In: International journal of procurement management 8 (2015) 5, pp. 627-642
Persistent link: https://www.econbiz.de/10011593580
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Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
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The role of business and friendships on wechat business : an emerging business model in China
Yang, Shuai; Chen, Sixing; Li, Bin - In: Journal of global marketing 29 (2016) 1/5, pp. 174-187
Persistent link: https://www.econbiz.de/10011654376
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Optimising relationship marketing programmes : a holistic approach
Daukseviciute, Irena; Simkin, Lyndon - In: Journal of strategic marketing 24 (2016) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011571021
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Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley; Eckert, Jim - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10010490471