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Computer innovations in marketing
Konrad, Evelyn - 1970
Persistent link: https://www.econbiz.de/10000590343
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Computergestützte Marketing-Informationssysteme : Konzeptionen, Modellanwendungen, Entwicklungsstrategien
Meffert, Heribert - 1975
Persistent link: https://www.econbiz.de/10000091360
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The computer's role in marketing decisions
Mogni jr., Ben J. - 1969
Persistent link: https://www.econbiz.de/10002500159
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The future for electronic business systems
Martin jr., Claude R. - In: Business horizons 19 (1976) 5, pp. 69-74
Persistent link: https://www.econbiz.de/10002470773
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Putting the computer to work in marketing management
Winer, Leon - In: Business horizons 17 (1974) 6, pp. 71-79
Persistent link: https://www.econbiz.de/10003021414
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Analysis and decision making : cases for marketing management
Mathews, H. Lee; Dolich, Ira J.; Wilson, David T. - 1971
Persistent link: https://www.econbiz.de/10000674835
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Economics of the product markets of agriculture
Breimyer, Harold F. - 1976
Persistent link: https://www.econbiz.de/10000615084
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Basic problems in marketing management
Greif, Edwin Charles - 1967
Persistent link: https://www.econbiz.de/10000566754