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Motivation research
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Subject
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Motivation
9
Marktforschung
7
Ernest Dichter
6
Verbraucher
5
Dichter, Ernest
4
Market research
4
Motivforschung
4
History of economic thought
3
Management
3
Marketing
3
Psychologie
3
Verbraucherverhalten
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Betriebsführung
2
Consumer behaviour
2
Konsumentenverhalten
2
Motivationspsychologie
2
Werbepsychologie
2
Werbung
2
1946-1991
1
1950-1970
1
Absatzpolitik
1
Arbeitspsychologie
1
Aufsatzsammlung
1
Autobiographie
1
Beeinflussung
1
Betriebsleiter
1
Biographie
1
Denkstrategie
1
East-West relations
1
Einführung
1
Erfolg
1
Forschung
1
Frau
1
Führung
1
Geschichte
1
Grossbritannien
1
Großbritannien
1
Hand- und Lehrbücher, Nachschlagewerke
1
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2
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Book / Working Paper
25
Article
21
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4
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4
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1
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1
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1
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25
English
11
German
10
Author
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Dichter, Ernest
42
Gries, Rainer
2
Schwarzkopf, Stefan
2
Brandis, Royall
1
Fullerton, Ronald A.
1
Führer, Christian
1
Gregori, Thomas R. de
1
Hamilton, David
1
Hennig, Lars
1
Kreuzer, Franz
1
Lazarsfeld, Paul F.
1
Schmitz, Erika
1
Stouffer, Samuel A.
1
Tadajewski, Mark
1
Warne, Colston E.
1
Winick, Charles
1
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Institution
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
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Harvard business review : HBR
2
Advertising management
1
Business-Training
1
Die Aussprache
1
Handbuch der Marktforschung
1
International business management : readings and cases
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of economic issues : jei
1
Journal of historical research in marketing
1
Leading cases in market research
1
Management & organizational history : MOH
1
Management in a rapidly changing economy
1
Marketing management and administrative action
1
McGraw-Hill series in marketing and advertising
1
Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Personal values and consumer psychology
1
Research in marketing : an annual compilation of research
1
Revue française du marketing
1
The environment of marketing behavior : selections from the literature
1
Troost-Schriftenreihe
1
Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
1
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
17
OLC EcoSci
1
Other ZBW resources
1
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Ernest Dichter : zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
2
Ernest Dichter and
motivation
research
: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
-war consumption in Europe and the US, this book argues that 1950s
motivation
research
gives a unique vantage point from which to …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
3
Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest
-
1964
Persistent link: https://www.econbiz.de/10000608384
Saved in:
4
Das große Buch der Kaufmotive
Dichter, Ernest
-
1981
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000070009
Saved in:
5
Der nackte Manager : erfolgreiches Management ohne Systemzwang
Dichter, Ernest
-
1975
Persistent link: https://www.econbiz.de/10000047529
Saved in:
6
A motivational
research
study on the British woman in today's culture for Woman's Own
Dichter, Ernest
- In:
Leading cases in market research
,
(pp. 167-189)
.
1971
Persistent link: https://www.econbiz.de/10003526314
Saved in:
7
Motivforschung und Werbung
Dichter, Ernest
- In:
Zeitschrift für Markt- und Meinungsforschung : …
(
1957/58
),
pp. 139-151
Persistent link: https://www.econbiz.de/10003526320
Saved in:
8
Psychology in market
research
Dichter, Ernest
- In:
The environment of marketing behavior : selections from …
,
(pp. 225-233)
.
1964
Persistent link: https://www.econbiz.de/10003526326
Saved in:
9
Die Zukunft - eine Bedrohung oder Chance?
Dichter, Ernest
- In:
Die Aussprache
19
(
1969
)
8
,
pp. 192-195
Persistent link: https://www.econbiz.de/10003526358
Saved in:
10
Packaging communications in international merchandising
Dichter, Ernest
- In:
New ideas for successful marketing : [National …
,
(pp. 192-196)
.
1966
Persistent link: https://www.econbiz.de/10003556573
Saved in:
1
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