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The influence of media characteristics on coupon redemption
Schwartz, Alvin - In: Journal of marketing 30 (1966) 1, pp. 41-46
Persistent link: https://www.econbiz.de/10002793732
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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Psychological factors in predicting product choice
Westfall, Ralph - In: Journal of marketing 26 (1962) 2, pp. 34-40
Persistent link: https://www.econbiz.de/10003018720
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A model of customer behavior for the Task Manufacturing Corporation
Sprowls, R. Clay; Asimow, Morris - In: Management science : journal of the Institute for … 8 (1962) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10002852992
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Consumer behavior : where do we stand? ; a psychologist's appraisal
Steiner, Gary A. - In: On knowing the consumer, (pp. 205-211). 1966
Persistent link: https://www.econbiz.de/10002854633
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Consumer behavior : where do we stand? ; a marketing management appraisal
Casey, Richard F. - In: On knowing the consumer, (pp. 212-215). 1966
Persistent link: https://www.econbiz.de/10002854644
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Der Hausfrauenstreik in den USA : die Reaktion des Handels
Hollander, Stanley C. - In: Neue Entwicklungen in der Warenverteilung : 16. …, (pp. 9-27). 1968
Persistent link: https://www.econbiz.de/10002861624
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Social pressures and retail competition
Hollander, Stanley C. - In: Business topics 13 (1965) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10002861886
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How informative are consumer buying intensions surveys?
Theil, Henri; Kosobud, Richard F. - In: The review of economics and statistics 50 (1968) 1, pp. 50-59
Persistent link: https://www.econbiz.de/10002902122
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The pursuit of the dissonant consumer
Straits, Bruce C. - In: Journal of marketing 28 (1964) 3, pp. 62-66
Persistent link: https://www.econbiz.de/10002914129