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The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers

Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...

Persistent link: https://www.econbiz.de/10012589608

Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis : a case study of Indonesian logistics providers

Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16

Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. Methods: In this study, 100...

Persistent link: https://www.econbiz.de/10013203047

A conjoint analysis of customers' preferences for e-banking channels

Saxena, Noopur; Gera, Navneet; Nagdev, Kritika; Di … - In: International journal of electronic marketing and … 12 (2021) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10012509384

An analysis of consumers' preferences for orange juice in India during COVID-19

Kumar, K. Nirmal Ravi; Babu, Suresh Chandra - In: Studies in agricultural economics 123 (2021) 3, pp. 131-140

Persistent link: https://www.econbiz.de/10012807304

To buy green or not to buy green : do structural dependencies block ecological responsiveness?

Schillebeeckx, Simon J. D.; Kautonen, Teemu; Hakala, Henri - In: Journal of management 48 (2022) 2, pp. 472-501

Persistent link: https://www.econbiz.de/10012794982

The effect of gender on willingness to pay for mass customised running shoes

Kalantari, Hassan D.; Johnson, Lester W.; Perera, … - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 161-175

Persistent link: https://www.econbiz.de/10012500743

What is craft? : an empirical analysis of consumer preferences for craft beer in Italy

Garavaglia, Christian; Mussini, Mauro - In: Modern economy 11 (2020) 6, pp. 1195-1208

Persistent link: https://www.econbiz.de/10012502297

Accounting for discrepancies between online and offline product evaluations

Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 88-106

Persistent link: https://www.econbiz.de/10011999553

The relative importance of labelling a craft product : a conjoint analysis

Kilani, Fatma Abdellah; Abbes, Intissar; Aouadi, Meriem - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 78-93

Persistent link: https://www.econbiz.de/10012304002

Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective

Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83

Persistent link: https://www.econbiz.de/10012285273