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Efficient replenishment in the distribution channel
Yan, Dong; Shankar, Venkatesh; Dresner, Martin - In: Journal of retailing 83 (2007) 3, pp. 253-278
Persistent link: https://www.econbiz.de/10003515637
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Konditionen in Hersteller-Händler-Beziehungen : Instrumente zur Koordination des Absatzkanals
Spork, Sven - 2006
Persistent link: https://www.econbiz.de/10013352314
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Sales promotions and channel coordination
Wierenga, Berend; Soethoudt, Han - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
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Mehr Effizienz am Point of Sale durch Netzwerkpartnerschaften in der Verkaufsförderung
Möhlenbruch, Dirk; Kotschi, Bernd - In: Dienstleistungsnetzwerke, (pp. 379-402). 2003
Persistent link: https://www.econbiz.de/10001744307
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Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro; Zerbini, Fabrizio; Grosso, Monica - In: Industrial marketing management : the international … 38 (2009) 8, pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
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Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di; Ouyang, Lian Qun; Zhou, Hong - In: International journal of production economics 138 (2012) 1, pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
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Vertikale Kooperationen zwischen Industrie und Handel : neue Typen und Strategien zur Effizienzsteigerung im Absatzkanal
Laurent, Monika - 1996
Persistent link: https://www.econbiz.de/10000930932