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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
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The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
McCarty, John A.; Shrum, L. J. - In: Journal of Business Research 30 (1994) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10005477682
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Recycling as a Marketing Problem: A Framework for Strategy Development
Shrum, L.J.; Lowrey, Tina M.; McCarty, John A. - In: Psychology & marketing 11 (1994) 4, pp. 393
Persistent link: https://www.econbiz.de/10007010084
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Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Shrum, L.J.; McCarty, John A.; Lowrey, Tina M. - In: Journal of advertising : official publication of the … 24 (1995) 2, pp. 71
Persistent link: https://www.econbiz.de/10008128934
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Psychological causes, correlates, and consequences of materialism
Shrum, L. J.; Chaplin, Lan Nguyen; Lowrey, Tina M. - In: Consumer Psychology Review 5 (2021) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012808126
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The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of Consumer Psychology 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10012083000
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COVID‐19 is Feminine : Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes
Mecit, Alican; Shrum, L. J.; Lowrey, Tina M. - In: Journal of Consumer Psychology 32 (2021) 2, pp. 316-325
Persistent link: https://www.econbiz.de/10012632891
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717