//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The future of television adver...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
41
Konsumentenverhalten
41
Jugendliche
10
Personality psychology
10
Persönlichkeitspsychologie
10
Youth
10
Brand management
8
Experiment
8
Linguistics
8
Markenführung
8
Brand
7
Brand image
7
Children
7
Kinder
7
Linguistik
7
Markenartikel
7
Markenimage
7
Materialism
7
Satisfaction
6
Zufriedenheit
6
materialism
6
Altruism
5
Altruismus
5
Brand name
5
Language
5
Sprache
5
USA
5
United States
5
prosocial behavior
5
Advertising effects
4
Communication
4
Fundraising
4
Kommunikation
4
Luxury goods
4
Luxusgüter
4
Markenname
4
Perception
4
Social behaviour
4
Soziales Verhalten
4
Wahrnehmung
4
more ...
less ...
Online availability
All
Undetermined
41
Free
17
Type of publication
All
Article
80
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
11
Book section
11
Arbeitspapier
9
Working Paper
9
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Sammelwerk
1
conceptual-paper
1
research-article
1
more ...
less ...
Language
All
English
75
Undetermined
23
Author
All
Lowrey, Tina M.
58
Shrum, L. J.
57
McCarty, John A.
8
Shrum, L.J.
8
Chaplin, Lan Nguyen
6
Pogacar, Ruth
6
Gentina, Élodie
5
Lee, Jaehoon
5
Otnes, Cele
4
Pandelaere, Mario
4
Arif, Farrah
3
Baxter, Stacey
3
Chugani, Sunaina K.
3
Fumagalli, Elena
3
Gunz, Alexander
3
Hastak, Manoj
3
Mecit, Alican
3
Otnes, Cele C.
3
Rustagi, Nimish
3
Wong, Nancy
3
Zhang, Yinlong
3
Bakir, Aysen
2
Baxter, Stacey M.
2
Cauberghe, Verolien
2
Chen, Ning
2
Espinoza Petersen, Francine
2
Gentina, Elodie
2
Hudders, Liselot
2
Ilicic, Jasmina
2
Kim, Sukhyun
2
Kronrod, Ann
2
Kulczynski, Alicia
2
Lerman, Dawn B.
2
Li, Hua
2
Liu, Min
2
Liu, Yuping
2
Luna, David
2
McGrath, Mary Ann
2
Nairn, Agnes
2
Nairn, Agnès
2
more ...
less ...
Institution
All
College of Business, University of Texas-San Antonio
3
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Psychological Association
1
Published in...
All
Journal of business research : JBR
9
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
9
HEC Paris research paper series
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of Consumer Research
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of Consumer Psychology
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Psychology & marketing
3
The Routledge companion to consumer behavior
3
Working Papers / College of Business, University of Texas-San Antonio
3
Journal of business ethics : JOBE
2
The Routledge companion to identity and consumption
2
APA handbooks in psychology
1
Advertising & Consumer Psychology
1
Advertising and consumer psychology
1
Advertising, promotion, and new media
1
Consumer Psychology Review
1
Consumer psychology review
1
HEC Paris Research Paper
1
Handbook of qualitative research methods in marketing
1
International Gambling Studies
1
International journal of market research
1
Journal of Consumer Behaviour
1
Journal of Consumer Marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
Marketing letters : a journal of research in marketing
1
New developments and approaches in consumer behavior research
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Routledge companions
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
OLC EcoSci
12
RePEc
12
Other ZBW resources
7
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Saved in:
2
An exploratory study of consumer style: country differences and international segments
McCarty, John A.
;
Horn, Martin I.
;
Szenasy, Mary Kate
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003439313
Saved in:
3
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
McCarty, John A.
;
Shrum, L. J.
- In:
Journal of Business Research
30
(
1994
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10005477682
Saved in:
4
Recycling as a Marketing Problem: A Framework for Strategy Development
Shrum, L.J.
;
Lowrey, Tina M.
;
McCarty, John A.
- In:
Psychology & marketing
11
(
1994
)
4
,
pp. 393
Persistent link: https://www.econbiz.de/10007010084
Saved in:
5
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Shrum, L.J.
;
McCarty, John A.
;
Lowrey, Tina M.
- In:
Journal of advertising : official publication of the …
24
(
1995
)
2
,
pp. 71
Persistent link: https://www.econbiz.de/10008128934
Saved in:
6
Psychological causes, correlates, and consequences of materialism
Shrum, L. J.
;
Chaplin, Lan Nguyen
;
Lowrey, Tina M.
- In:
Consumer Psychology Review
5
(
2021
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012808126
Saved in:
7
The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10012083000
Saved in:
8
COVID‐19 is Feminine : Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes
Mecit, Alican
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of Consumer Psychology
32
(
2021
)
2
,
pp. 316-325
Persistent link: https://www.econbiz.de/10012632891
Saved in:
9
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
10
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->