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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Teaching the history of marketing theory
Wooliscroft, Ben; Lawson, Rob - In: Journal of historical research in marketing 2 (2010) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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A history of schools of marketing thought
Shaw, Erich H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003608596
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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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Hunt versus Anderson : round 16
Kavanagh, Donncha - 2008
Persistent link: https://www.econbiz.de/10003610393
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Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat; Dholakia, Nikhilesh - 2008
Persistent link: https://www.econbiz.de/10003610414
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2008
Persistent link: https://www.econbiz.de/10003610443
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Critical marketing : a limit attitude
Tadajewski, Mark; Brownlie, Douglas - In: Critical marketing : issues in contemporary marketing, (pp. 1-28). 2008
Persistent link: https://www.econbiz.de/10003673741