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Why customers value self-designed products : the importance of process effort and enjoyment

Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031

Persistent link: https://www.econbiz.de/10008736803

A meta-ranking of technology and innovation management/entrepreneurship journals

Franke, Nikolaus; Schreier, Martin - In: Die Betriebswirtschaft : DBW 68 (2008) 2, pp. 185-216

Persistent link: https://www.econbiz.de/10003670279

Product uniqueness as a driver of customer utility in mass customization

Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10003703875

Wenn Kunden arbeiten und dafür bezahlen : ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits

Franke, Nikolaus; Schreier, Martin - In: Innovationen in Marketing und Handel, (pp. 180-185). 2006

Persistent link: https://www.econbiz.de/10003388162

The "I designed it myself" effect in mass customization

Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140

Persistent link: https://www.econbiz.de/10003946178

Integrating problem solvers from analogous markets in new product ideation

Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081

Persistent link: https://www.econbiz.de/10010347735

Finding commercially attractive user innovations : a test of lead user theory

Franke, Nikolaus (contributor); Hippel, Eric von (contributor) - 2005

Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...