//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand-extended self-construal
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,496
Markenführung
17,082
Brand image
11,035
Markenimage
10,918
Consumer behaviour
10,062
Konsumentenverhalten
9,965
Markenartikel
9,145
Brand
8,103
Relationship marketing
3,041
Beziehungsmarketing
3,035
Markenpolitik
2,235
Social Web
2,045
Social web
2,042
Deutschland
1,904
Online-Marketing
1,802
Internet marketing
1,776
Marketingmanagement
1,659
Marketing management
1,646
Germany
1,605
Werbewirkung
1,539
Advertising effects
1,517
Theorie
1,378
Theory
1,368
Marketing
1,183
USA
1,133
Luxury goods
1,132
Luxusgüter
1,130
United States
1,104
Werbung
1,069
Herkunftsbezeichnung
1,022
Designation of origin
1,019
Advertising
1,016
Corporate reputation
978
Firmenimage
976
Customer satisfaction
947
Kundenzufriedenheit
929
Tourismusmarketing
891
Tourism marketing
890
Einzelhandel
847
Handelsmarke
830
more ...
less ...
Online availability
All
Undetermined
9,347
Free
3,778
Type of publication
All
Article
19,233
Book / Working Paper
8,148
Journal
64
Other
9
Type of publication (narrower categories)
All
Article in journal
14,091
Aufsatz in Zeitschrift
14,091
Aufsatz im Buch
3,247
Book section
3,247
Hochschulschrift
1,153
Graue Literatur
1,056
Non-commercial literature
1,056
Thesis
825
Working Paper
750
Arbeitspapier
722
Case study
556
Fallstudie
556
Collection of articles of several authors
491
Sammelwerk
491
research-article
454
Aufsatzsammlung
348
Dissertation u.a. Prüfungsschriften
186
Conference paper
152
Konferenzbeitrag
152
Reprint
147
Konferenzschrift
117
Bibliografie enthalten
115
Bibliography included
115
Ratgeber
105
Guidebook
98
Lehrbuch
94
Textbook
77
review
77
review-article
74
Conference proceedings
67
conceptual-paper
59
non-article
56
Article
54
Handbook
46
Handbuch
46
case-report
44
Collection of articles written by one author
39
Sammlung
39
Interview
31
viewpoint
31
more ...
less ...
Language
All
English
21,179
German
4,808
Undetermined
1,277
French
101
Italian
27
Polish
23
Lithuanian
20
Spanish
19
Russian
16
Portuguese
8
Swedish
8
Indonesian
6
Dutch
6
Romanian
5
Serbian
5
Kazakh
3
Danish
2
Finnish
2
Slovenian
2
Arabic
1
Bulgarian
1
Valencian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Slovak
1
more ...
less ...
Author
All
Burmann, Christoph
160
Esch, Franz-Rudolf
154
Baumgarth, Carsten
96
Huber, Frank
91
Melewar, T. C.
78
Meffert, Heribert
77
Keller, Kevin Lane
74
Bruhn, Manfred
67
Sattler, Henrik
64
Bauer, Hans H.
59
De Chernatony, Leslie
57
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
45
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Merrilees, Bill
42
Romaniuk, Jenni
42
Fournier, Susan
41
Foroudi, Pantea
39
Herrmann, Andreas
38
Schmidt, Holger J.
38
Völckner, Franziska
38
Ko, Eunju
37
Strebinger, Andreas
37
Iglesias, Oriol
36
Ind, Nicholas
36
Diamantopoulos, Adamantios
35
Gupta, Suraksha
34
Langner, Tobias
34
Uggla, Henrik
34
Christodoulides, George
33
Gierl, Heribert
33
Kernstock, Joachim
32
Veloutsou, Cleopatra
32
Dawes, John
31
Fetscherin, Marc
30
Guzman, Francisco
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Université Paris-Dauphine (Paris IX)
32
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
14
Markenverband
13
Information Resources Management Association
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Université Paris-Dauphine
9
IGI Global
8
Springer Gabler <Firma>
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Springer International Publishing
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Verlag Franz Vahlen
6
American Marketing Association
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
HEC Paris (École des Hautes Études Commerciales)
5
Helmut-Schmidt-Universität
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
ToKnowPress
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Europäische Kommission
4
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
HAL
4
more ...
less ...
Published in...
All
Journal of business research : JBR
774
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Journal of marketing communications
131
Journal of marketing
127
International journal of hospitality management
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of strategic marketing
122
Marketing intelligence & planning
120
Journal of travel and tourism marketing
118
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
The Trademark reporter
82
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
more ...
less ...
Source
All
ECONIS (ZBW)
25,056
USB Cologne (EcoSocSci)
922
Other ZBW resources
813
RePEc
462
EconStor
98
BASE
72
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
more ...
less ...
Showing
1
-
10
of
27,454
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
7
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
8
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
9
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
10
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->