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What drives word-of-mouth? : t...
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101
The effect of negative word-of-mouth in social networks
Bonfrer, Andre
- In:
The connected customer : the changing nature of …
,
(pp. 307-336)
.
2010
Persistent link: https://www.econbiz.de/10003951900
Saved in:
102
Strategic implications of online word of mouth
Li, Xinxin
-
2005
Persistent link: https://www.econbiz.de/10003952949
Saved in:
103
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
104
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
105
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
106
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
107
Language abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
108
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin
;
Hitt, Lorin M.
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Saved in:
109
The impact of word-of-mouth communication on attribute evaluation
Lim, Boon C.
;
Chung, Cindy
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10008806367
Saved in:
110
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
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