The effect of negative word-of-mouth in social networks
Year of publication: |
2010
|
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Authors: | Bonfrer, Andre |
Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 307-336
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web | Virales Marketing | Viral marketing |
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