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Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne; Fox, Alexa K. - In: Advertising and violence : concepts and perspectives, (pp. 151-160). 2015
Persistent link: https://www.econbiz.de/10010498511
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The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials
Enschot, Renske van; Hoeken, Hans - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010503341
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Scheduling commercial advertisements for television
García-Villoria, Alberto; Salhi, Said - In: International journal of production research 53 (2015) 4, pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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An evaluation of government and industry proposed restrictions on television advertising of breakfast cereals to children
Berning, Joshua; Huang, Rui; Rabinowitz, Adam N. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 4, pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
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How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles; Page, Adam - In: Journal of advertising research 54 (2014) 4, pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
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Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M. - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
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Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji; Yoo, Seung-chul - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 557-578
Persistent link: https://www.econbiz.de/10010412839