Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Karine M. Charry
Year of publication: |
2014
|
---|---|
Authors: | Charry, Karine M. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 599-616
|
Subject: | Product Placement | Product placement | Fernsehwerbung | Television advertising | Obst | Fruit | Gemüse | Vegetables | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children |
Saved in:
Saved in favorites
Similar items by subject
-
Owen, Laura J., (2013)
-
Disclosing brand placement to young children
Pauw, Pieter de, (2018)
-
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo, (2017)
- More ...
Similar items by person