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A gender portrayal of children...
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51
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
52
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
53
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
54
The effect of direct to consumer television advertising on the timing of treatment
Bradford, W. David
;
Kleit, Andrew N.
;
Nietert, Paul J.
; …
- In:
Economic inquiry : journal of the Western Economic …
48
(
2010
)
2
,
pp. 306-322
Persistent link: https://www.econbiz.de/10003974575
Saved in:
55
Werbung Fast Forward
Geißler, Cornelia
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
7
,
pp. 20-21
Persistent link: https://www.econbiz.de/10003979034
Saved in:
56
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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57
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
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58
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
59
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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60
Vampire in der Werbung : die Bedeutung der Blickregistrierung für die Werbewirkungsmessung
Hofer, Natalie
;
Klaghofer, Kathrin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003956954
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