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Global supply chain control
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Bello, Daniel C.
76
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Zhu, Meng
15
Lohtia, Ritu
13
Osmonbekov, Talai
10
Chelariu, Cristian
6
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business & Industrial Marketing
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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European Journal of Marketing
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Opportunities and challenges for multinational enterprises and foreign direct investment in the belt and road initiative
1
The SAGE handbook of international marketing
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ECONIS (ZBW)
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Global marketing and procurement of industrial products: Institutional design of interfirm functional tasks
Bello, Daniel C.
;
Zhu, Meng
- In:
Industrial marketing management : the international …
35
(
2006
)
5
,
pp. 545-555
Persistent link: https://www.econbiz.de/10007264663
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2
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
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3
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
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4
Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng
;
Ratner, Rebecca K.
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
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5
Creating when you have less : the impact of resource scarcity on product use creativity
Mehta, Ravi R.
;
Zhu, Meng
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 767-782
Persistent link: https://www.econbiz.de/10011435785
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6
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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7
Hedonic contrast effects are larger when comparisons are social
Morewedge, Carey K.
;
Zhu, Meng
;
Buechel, Eva C.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012033949
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8
The mere urgency effect
Zhu, Meng
;
Yang, Yang
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 673-690
Persistent link: https://www.econbiz.de/10011929694
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9
Chinese foreign direct investment in the Belt and Road Initiative
Yu, Poshan
;
Meng, Zhu
;
Hanes, Emanuela
;
Nyaribo, …
- In:
Opportunities and challenges for multinational …
,
(pp. 49-79)
.
2022
Persistent link: https://www.econbiz.de/10013445116
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10
Providing assets in the sharing economy : low childhood socioeconomic status as a barrier
Wu, Yuechen
;
Wang, Ruijuan
;
Jin, Huizhen
;
Zhu, Meng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 534-551
Persistent link: https://www.econbiz.de/10014383227
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