-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …

Preface -- Acknowledgements -- Data-driven performance -- Aligning business and IT strategy -- Decision support systems … -- Decision patterns -- Performance decision patterns -- Performance intelligence -- Performance management systems -- Balance …