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Why brands grow
Baldinger, Allan L.; Blair, Edward; Echambadi, Raj - 2009
Persistent link: https://www.econbiz.de/10003784822
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Why Brands Grow - Which strategy is most important in driving market shares up or down over the long haul? Is it penetration, loyalty among buyers, or price? This study shows that...
Baldinger, Allan L.; Blair, Edward; Echambadi, Raj - In: Journal of advertising research 42 (2002) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10006509571
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The 1990s - The ARF Copy Research Validity Project - April-May 1991, Volume 31, No. 2, pages 11-32 - Haley and Baldinger summarize the objectives, the research design, and the prin...
Haley, Russell I.; Baldinger, Allan L. - In: Journal of advertising research 40 (2000) 6, pp. 114-135
Persistent link: https://www.econbiz.de/10006514294
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The Jeopardy in Double Jeopardy
Baldinger, Allan L.; Rubinson, Joel - In: Journal of advertising research 37 (1997) 6, pp. 37-50
Persistent link: https://www.econbiz.de/10006524877
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In Search of Holy Grails: A Rejoinder
Baldinger, Allan L.; Rubinson, Joel - In: Journal of advertising research 37 (1997) 1, pp. 18-20
Persistent link: https://www.econbiz.de/10006527528
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Brand Loyalty: The Link between Attitude and Behavior
Baldinger, Allan L.; Rubinson, Joel - In: Journal of advertising research 36 (1996) 6, pp. 22-36
Persistent link: https://www.econbiz.de/10006529850
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The ARF Copy Research Validity Project
Haley, Russell I.; Baldinger, Allan L. - In: Journal of Advertising Research 40 (2000) 06, pp. 114-135
Persistent link: https://www.econbiz.de/10005624828
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Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A. - In: Journal of advertising research 54 (2014) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
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Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven; Lange, Victor; Cook, William A.; … - In: Journal of advertising research 55 (2015) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
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You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Walker, Robert W.; Cook, William A. - In: Journal of advertising research 53 (2013) 3, pp. 254-257
Persistent link: https://www.econbiz.de/10010199620