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Different strokes for different folks : a method to accommodate decision -making heterogeneity
Shao, Wei; Lye, Ashley; Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 16 (2009) 6, pp. 495-501
Persistent link: https://www.econbiz.de/10003906224
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae - In: Psychology & marketing 26 (2009) 6, pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
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An empirical study on the decision-making styles of the Chinese peasant consumers
Baoku, Li; Cuixia, Zhai; Bao, Weimin - In: The journal of consumer marketing 27 (2010) 7, pp. 629-637
Persistent link: https://www.econbiz.de/10008772807
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Why Chinese travelers use WeChat to make hotel choice decisions : a uses and gratifications theory perspective
Gamage, Thilini Chathurika; Tajeddini, Kayhan; … - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 285-312
Persistent link: https://www.econbiz.de/10013177331
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The hospitality franchise purchase decision making process
Yeung, Ruth M. W.; Brookes, Maureen; Altinay, Levent - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 1009-1025
Persistent link: https://www.econbiz.de/10011584110
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Preference reversals in decisions that matter : education choices in China
Desmarchelier, Benoit; Qian, Lixian; Fang, Eddy S. - In: Journal of behavioral and experimental economics 77 (2018), pp. 122-128
Persistent link: https://www.econbiz.de/10012038594
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Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy; Zhou, Yuping; Guo, Yunshi - In: Sustainable Luxury : An International Perspective, (pp. 241-269). 2022
Persistent link: https://www.econbiz.de/10013362673
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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The dynamics of consumer behaviour
Mahatoo, Winston H. - 1986
Persistent link: https://www.econbiz.de/10000702675