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Why marketing needs reform
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Internationales Marketing
15
International marketing
13
Japan
12
USA
10
United States
10
Brand
7
Management
7
Markenartikel
7
Brand management
6
Markenführung
6
Consumer behaviour
5
Globalization
5
Theorie
5
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Welt
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World
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4
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4
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4
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Internationaler Markteintritt
4
Konsumentenverhalten
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Multinationales Unternehmen
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English
42
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13
German
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Author
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Johansson, Johny K.
56
Dimofte, Claudiu V.
6
Ronkainen, Ilkka A.
6
Yip, George S.
5
Leigh, Laurence
3
Nonaka, Ikujirō
3
Roos, Johan
3
Hirano, Masaaki
2
Mazvancheryl, Sanal K.
2
Nebenzahl, Israel D.
2
Nonaka, Ikujiro
2
Bagozzi, Richard P.
1
Bamossy, Gary J.
1
Carlson, Kurt A.
1
Czinkota, Michael R.
1
Dimofte, Claudia V.
1
Dimofte, Claudiu
1
Erickson, Gary M.
1
Eshghi, Abdolreza
1
Hanssens, Dominique M.
1
Hertz, Susanne
1
Jacobson, Robert
1
Mazvancheryl, Sanal
1
Thorelli, Hans B.
1
Vanden Abeele, Pierre
1
Welge, Martin K.
1
de Jager, Flip
1
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International Marketing Review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international marketing
3
Advances in strategic management : a research annual
2
Handbook of research in international marketing
2
Management international review : mir ; journal of international business
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
McGraw-Hill/Irwin series in marketing
2
Multinational business review
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Advances in international marketing
1
Georgetown McDonough School of Business Research Paper
1
Handbook of marketing
1
International marketing ; Vol. III
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MTC's [Skriftserie], Marknadstekniskt Centrum
1
Multidisciplinary insights from new AIB fellows
1
Multinational Business Review
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Proceedings from the Workshop on the Epistemology of Management Research, Djurönäset May 29-30, 1980. Economic Research Institute at the Stockholm School of Economics
1
Special issue on "marketing strategy"
1
Supply Chain Management: An International Journal
1
The Academy of Management review : AMR
1
The SAGE handbook of international marketing
1
The international executive
1
The service industries journal
1
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ECONIS (ZBW)
32
OLC EcoSci
12
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
2
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
Saved in:
3
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
4
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
Saved in:
5
Case studies, generalizations, and degrees-of-freedom in managerial research : possibilities and pitfalls ; a discussion paper
Johansson, Johny K.
- In:
Proceedings from the Workshop on the Epistemology of …
,
(pp. 187-196)
.
1980
Persistent link: https://www.econbiz.de/10003159739
Saved in:
6
Japanese export management : the organizational, institutional, and market factors behind a world force
Johansson, Johny K.
-
1981
Persistent link: https://www.econbiz.de/10003159765
Saved in:
7
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
8
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
9
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004735043
Saved in:
10
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004826896
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