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Why marketing needs reform
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Internationales Marketing
15
International marketing
13
Japan
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10
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Brand
7
Management
7
Markenartikel
7
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Johansson, Johny K.
56
Dimofte, Claudiu V.
6
Ronkainen, Ilkka A.
6
Yip, George S.
5
Leigh, Laurence
3
Nonaka, Ikujirō
3
Roos, Johan
3
Hirano, Masaaki
2
Mazvancheryl, Sanal K.
2
Nebenzahl, Israel D.
2
Nonaka, Ikujiro
2
Bagozzi, Richard P.
1
Bamossy, Gary J.
1
Carlson, Kurt A.
1
Czinkota, Michael R.
1
Dimofte, Claudia V.
1
Dimofte, Claudiu
1
Erickson, Gary M.
1
Eshghi, Abdolreza
1
Hanssens, Dominique M.
1
Hertz, Susanne
1
Jacobson, Robert
1
Mazvancheryl, Sanal
1
Thorelli, Hans B.
1
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1
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1
de Jager, Flip
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International Marketing Review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international marketing
3
Advances in strategic management : a research annual
2
Handbook of research in international marketing
2
Management international review : mir ; journal of international business
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
McGraw-Hill/Irwin series in marketing
2
Multinational business review
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Advances in international marketing
1
Georgetown McDonough School of Business Research Paper
1
Handbook of marketing
1
International marketing ; Vol. III
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MTC's [Skriftserie], Marknadstekniskt Centrum
1
Multidisciplinary insights from new AIB fellows
1
Multinational Business Review
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Proceedings from the Workshop on the Epistemology of Management Research, Djurönäset May 29-30, 1980. Economic Research Institute at the Stockholm School of Economics
1
Special issue on "marketing strategy"
1
Supply Chain Management: An International Journal
1
The Academy of Management review : AMR
1
The SAGE handbook of international marketing
1
The international executive
1
The service industries journal
1
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ECONIS (ZBW)
32
OLC EcoSci
12
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
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21
Contemporary brand management
Johansson, Johny K.
;
Carlson, Kurt A.
-
2015
Persistent link: https://www.econbiz.de/10010340666
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22
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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23
Assessing the impact of country of origin on product evaluations : a new methodological perspective
Johansson, Johny K.
- In:
Journal of marketing research : JMR
22
(
1985
)
4
,
pp. 388-396
Persistent link: https://www.econbiz.de/10003159731
Saved in:
24
Entschiedungsprozesse in komplexen, international tätigen Unternehmungen
Welge, Martin K.
- In:
Journal of business economics : JBE
52
(
1982
)
9
,
pp. 810-833
Persistent link: https://www.econbiz.de/10002980629
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25
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
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26
Organizational learning in Japanese companies
Nonaka, Ikujirō
-
1985
Persistent link: https://www.econbiz.de/10001009863
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27
Multinational production : effect on brand value
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 101-126
Persistent link: https://www.econbiz.de/10001027866
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28
International product positioning
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
16
(
1985
)
3
,
pp. 57-75
Persistent link: https://www.econbiz.de/10001027957
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29
Japanese management : what about the "hard" skills?
Nonaka, Ikujirō
- In:
The Academy of Management review : AMR
10
(
1985
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10001014996
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30
Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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