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Fan substitution between North American professional sports leagues
Mills, Brian M.; Winfree, Jason; Rosentraub, Mark S.; … - In: Applied economics letters 22 (2015) 7/9, pp. 563-566
Persistent link: https://www.econbiz.de/10010528737
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Sports marketing in North America
Shank, Matthew D.; Lyberger, Mark R. - In: International sports marketing : principles and perspectives, (pp. 249-275). 2014
Persistent link: https://www.econbiz.de/10010246753
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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships
Vincent, John; Pedersen, Paul M.; Whisenant, Warren A.; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10003433874
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Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
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Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin - In: Journal of historical research in marketing 4 (2012) 4, pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
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A contingent valuation of the 2012 London Olympic Games : a regional perspective
Walton, Harry; Longo, Alberto; Dawson, Peter - In: Journal of sports economics 9 (2008) 3, pp. 304-317
Persistent link: https://www.econbiz.de/10003732854
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Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K. - In: Handbook of research on integrating social media into …, (pp. 324-339). 2015
Persistent link: https://www.econbiz.de/10011294560
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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Brand Loyalty of Fans Towards the the Buriram United Football Club
Puncreobutr, Vichian - 2016
The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the study theoretical concepts was identified in literature related to the brand loyalty to define loyalty factors of Buriram United Football Fan Club; in order to measure brand...
Persistent link: https://www.econbiz.de/10012993031