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Heading for the next innovation archetype?
Prange, Christiane; Schlegelmilch, Bodo B. - In: Journal of business strategy 31 (2010) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003940145
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Ehtik im Marketing : Themen, Entwicklungen und Perspektiven
Öberseder, Magdalena; Schlegelmilch, Bodo B. - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10003954043
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Half a century of marketing ethics: shifting perspectives and emerging trends
Schlegelmilch, Bodo B.; Öberseder, Magdalena - In: Journal of business ethics : JOBE 93 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003965521
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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
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"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10009426805
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International marketing in the fast changing world
Stöttinger, Barbara (ed.);  … - 2015 - First edition
Persistent link: https://www.econbiz.de/10011397235
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Corporate philanthropy and ethicality : two opposing notions?
Schlegelmilch, Bodo B.; Szőcs, Ilona - In: Handbook on ethics and marketing, (pp. 317-353). 2015
Persistent link: https://www.econbiz.de/10011302044
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CSR practices and consumer perceptions
Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business research : JBR 66 (2013) 10, pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
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Corporate social responsibility and corporate social irresponsibility : introduction to a special topic section
Murphy, Patrick E.; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 66 (2013) 10, pp. 1807-1813
Persistent link: https://www.econbiz.de/10009772366
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Conceptualizing consumers' experiences of product-harm crises
Haas-Kotzegger, Ursula; Schlegelmilch, Bodo B. - In: The journal of consumer marketing 30 (2013) 2, pp. 112-120
Persistent link: https://www.econbiz.de/10009747206