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Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu; Fan, Zhi-Ping; Sun, Minghe - In: European journal of operational research : EJOR 241 (2015) 2, pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de/10012322146
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning - 2010
Persistent link: https://www.econbiz.de/10003937438
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Building a data mining framework for target marketing
March, Nicolas - 2011
Persistent link: https://www.econbiz.de/10009580290
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The impact of feature selection : a data-mining application in direct marketing
Tan, Ding-wen; Yeoh, William; Boo, Yee Ling; Liew, Soung-yue - In: Intelligent systems in accounting finance and … 20 (2013) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009752149
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A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models
Kim, Gitae; Chae, Bongsug Kevin; Olson, David L. - In: Service business 7 (2013) 1, pp. 167-182
Persistent link: https://www.econbiz.de/10009728531