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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail; Paltoglou, Georgios; Giachanou, … - In: International journal of electronic business 11 (2014) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Reviewing the scientific literature of the barriers to online purchases
Pitta, Guilherme Braz; Veiga, Claudimar Pereira da; … - In: International journal of business forecasting and … 9 (2024) 1, pp. 80-102
Persistent link: https://www.econbiz.de/10014512024
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Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari; Kuniyoshi, Masato; Yamaji, Manabu; … - In: Journal of business case studies 4 (2008) 9, pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
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Applying decision tree data mining for online group buying consumers' behaviour
Sheu, Jyh-jian; Chang, Yao-wen; Chu, Ko-tsung - In: International journal of electronic customer … 2 (2008) 2, pp. 140-157
Persistent link: https://www.econbiz.de/10003836331
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A movie e-shop recommendation model based on web usage and ontological data
Aresti, Andreas; Markellou, Penelope; Mousourouli, Ioanna; … - In: Consumer behavior, organizational development, and …, (pp. 51-68). 2009
Persistent link: https://www.econbiz.de/10003792577
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Data Mining und Marketing
Klein, Andreas; Hövel, Stefan - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 38 (2009) 2, pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
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A data-mining framework for designing personalized e-commerce support tools
Maciag, Timothy; Śle̜zak, Dominik; Hepting, Daryl H.; … - In: Data mining for design and marketing, (pp. 235-250). 2009
Persistent link: https://www.econbiz.de/10003861768
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An adjacency matrix approach for extracting user sentiments
Shi, Bin; Chang, Kuiyu - In: Data mining for design and marketing, (pp. 251-276). 2009
Persistent link: https://www.econbiz.de/10003861773