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Sales management of the chain retail establishments
Zolotukhina, Elena B.; Bakharev, Volodymyr V.; … - In: International journal of business policy and economics 14 (2021) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
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Selecting and employing the right media in direct marketing channels
Keillor, Bruce D. - In: Direct marketing : an international journal 2 (2008) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
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Factory outlet stores - ein Trend in Deutschland?
Nufer, Gerd; Sieber, Dorothea - 2009
Der Factory Outlet Store stellt einen neuen Vertriebskanal dar, der es Herstellern ermöglicht, Kunden Markenprodukte zu vergleichsweise günstige Preisen anzubieten. Der vorliegende Beitrag befasst sich mit dem Konzept Factory Outlet Store und der Frage, ob es sich hierbei um einen aktuellen...
Persistent link: https://www.econbiz.de/10009521418
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Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz; Vrontis, Demetris - In: Innovative business practices : prevailing a turbulent era, (pp. 342-370). 2013
Persistent link: https://www.econbiz.de/10011563784
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Adding value through direct marketing - management dimensions of different marketing channels
Jervell, Anne Moxnes - In: Farm management : proceedings of NJF Seminar no. 345, 2 …, (pp. 225-237). 2003
Persistent link: https://www.econbiz.de/10002123259
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Strategische Vertriebswegeplanung von Universalbanken
Späth, Peter - 2000
Persistent link: https://www.econbiz.de/10001423826
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
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DMA print tracking : attributes of media channels
Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10010256408